Customer Experience

User search

As an essential step in the design cycle, we help you to better understand your end-users, detect their needs and identify opportunities for your products and services. For this we rely on different methods such as:

– Interviews and workshops

– Observations in context

– Multi-channel mapping

– Definition of personae

Exploration of the problem

We help you get to know your end-users, detect their needs and identify opportunities for your products and services.

Conception UX/UI

Once the needs of your users are identified, our UX/UI experts work with you to create your product or service, create the visual experience, and ensure that your brand image is respected. We help you to:

– define the information architecture,

– build user paths and model them,

– make your prototype interactive,

– customize your product through graphic design (UI design),

– Design and maintain your digital ecosystem by implementing a System Design.

UX Evaluation

Verify and measure the utility, usability and desirability of your product or service. We can help you detect potential errors and identify the factors that impact the experience of your users, for this we rely on:

– UX audit,

– user testing,

– UX evaluation curves,

– UX scales.

UX strategy and design maturity

Do you need to define your human-centered strategy for your products and services, and/or be supported in the deployment of design within your organization?

We hold a role of advice and coaching, we can accompany you on subjects like:

– a design maturity audit,

– creating a vision of the experience,

– a blueprint service,

– set up and/or structure your design team,

– design education